Starts with a fight scene that turns out to be a film set. 'CUT' Out comes the director, who is a bear rug. We see him interact with actors and set builders and post production people. Then he explains his passion and we follow him back to his lounge, where he was lying on the floor as a rug, watching Canal+ film

3D printing allows you to pose for a few minutes and from the digital file, a 3D printer maps out your pose in the form of a small figurine within 15 minutes. Cool. Done now in Barcelona and London.

Nike running shoes and Yes Yes No Interactive take the data from your Nike+ app runs and etch them into wonderful images. These New York images are overlaid over the Manhattan Map.

New Balance launches its own app. Run across locations and pick up New Balance batons.

develop your own iPad and iPhone app without having to know how to develop code. it couldn't be easier. iPad development made easy. iPhone development made easy. How to develop your own iPad and IPhone App

Playboy bunnies make you their boyfriend with tatooes and pictures of you all over the house. Great viral campaign.

Mr. B The Gentleman Rhymer (real name Jim Burke is a parodist who performs "chap hop" — hip-hop delivered in a Received Pronunciation accent. Mr. B raps, or "rhymes", about high society, pipe smoking and cricket while playing the banjolele. The character is described as having grown up in Cheam and attending Sutton Grammar School for Boys.

The man your man could smell like. The Old Spice ad originally ran during the Superbowl and gained instant success. It then went on to create one of the most memorable and dynamic social media campaigns ever. The stats speak for them selves and so do the awards. Wieden & Kennedy deserve all the accolades that can be bestowed on them for this one. Here's the case study.

This is the promo film for Life in a Day taken from thousands of hours of footage. Th day was 24th July 2010 from 192 countries.

Ridley Scott explains the thinking behind the Life in a Day film concept for YouTube and encourages people to out there and start filming.

this is the process that Toaster used in association with Ridley Scott's Scott Free productions to make videos entitled Life in a day, with footage taken form 5000 hours from YouTube. The client was YouTube and the film promotes how easy it is.

viral marketing - Cannes Lions 2011 award winner for Innovative Thunder. The development of a social media currency system. How it was done.