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Date: May 24th, 2012
Category: social media

In Minneapolis, Intern-Hunting is Basically ‘The Dating Game’

Pictured is Grant Spanier, a young UX intern at the Minneapolis office of Digitaria (formerly know as JWT Minneapolis). While Grant has yet to do much of note since he got hired on last Friday, the process that he went through to attain his new job is quite bizarre.

You see, the Twin Cities are home to terrible professional football, baseball, basketball and hockey teams. So, when watching old VHS tapes of The Mighty Ducks gets boring, Minnesotans have to get creative with the most mundane of tasks in order to stave off depression. That’s why for the past two years the Minneapolis Interactive Marketing Association (MIMA) has allowed local agencies to select interns by putting young marketing hopefuls through a process that looks a lot like “The Dating Game.” Agencies taking part in the 2012 edition of the InternGame were Digitaria, Periscope, Pixel Farm Digital, 3 Deep and The Nerdery.

After phone screening a slew of interviewees, MIMA cuts the field down to 15, five categories of three competitors. Then, interested agencies grill interviewees with three questions to see who’s the best candidate for their internship openings. This year, Digitaria’s director of UX (and MIMIA VP) Jason Kleckner interviewed three potential interns, two on stage and one (Spanier) via Skype from a Starbucks in New York. So, what three answers for Kleckner won Spanier the internship? Read a transcript of Digitaria’s contribution to the InternGame after the jump.


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