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Date: May 24th, 2012
Category: social media

Facebook Tells Brands the Percentage of Fans Who See Their Posts

Facebook has rolled out a new feature for some users that shows the percentage of brand page fans who saw as well as Liked recent posts.

The average post from a brand page only reaches 16% of fans, Facebook revealed earlier this year.

The feature, which also includes a breakdown of organic and viral responses, comes as Facebook begins to provide more analytics to advertisers looking to track their ROI across the social network. Post-IPO, the company is under pressure to monetize its huge reach for advertising purposes.

The new feature appears to be available only for brand pages.

SEE ALSO: How to Use the New Facebook Page Admin Panel

Facebook reps could not be reached for comment.

More About: Facebook, Marketing, trending

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