Facebook has rolled out a new feature for some users that shows the percentage of brand page fans who saw as well as Liked recent posts.
The average post from a brand page only reaches 16% of fans, Facebook revealed earlier this year.
The feature, which also includes a breakdown of organic and viral responses, comes as Facebook begins to provide more analytics to advertisers looking to track their ROI across the social network. Post-IPO, the company is under pressure to monetize its huge reach for advertising purposes.
The new feature appears to be available only for brand pages.
Facebook reps could not be reached for comment.