Social Media and SEO
Social Media and SEO (Search Engine Optimization) are similar in that they attempt to make your information found and read by the largest audiences.
They both have the power to do this exponentially.
Another important difference between traditional marketing and Social Media is that it transforms the reader/viewer from passive receiver of a monologue, to being actively involved in a dialogue.
Social Media is a communication and discussion medium; it is a sharing medium and the reason that a lot of the outlets for this type of media involve sharing, syndicating, discussing and commenting. There are many ways of engaging Social Media; it be active or passive; it can be positive or negative. It will try and draw you in; encourage action on your part; will make you an advocate,a consumer, an opinion former. Done well, it is sticky and elastic.
