Storm
Mindcorp were commissioned to re-design the Storm corporate identity and all aspects of their delivery. Our brief was to evolve the corporate structure, integrate a hierarchy system for that identity and roll out three sub-brands under the Storm Capital Management organisation.
It has raised the profile of the company, particularly in an industry that is difficult to market itself. Storm has received very favourable newspaper coverage and the reporting has been greatly helped by having the relationship between each of the companies properly defined.
Many of the investors have commented on how much easier it is to understand the definition between the companies and how that has filtered down through all of the identity elements.
