Seiko
Mindcorp were assigned to create a retailer catalogue for Seiko that would be reusable year on year without having to discard the previous year’s efforts. We had to establish that the catalogue would save money within a 3-year period from the previous printed versions.
It was our objective to ensure that the catalogue was not only stylish but also functional.
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From a design perspective we used paper that had a particularly long grain that is more resilient to wear and tear. We also used varnishes that worked over the spine of the pages to make it more durable.
The print run was over 10,000.