Minotaur
Mindcorp were responsible for all Minotaur’s branding, identity, website, advertising and deliverables.
Minotaur commissioned us to re-align their corporate identity and develop their guidelines. We designed and produced an exhibition stand, designed and programmed a new website with a market based screening system that could deliver all aspects of Minotaur’s goods and services.
The positive feedback from competitors and producers alike confirmed that we created a greater awareness of the Minotaur brand.
Subsequently we were informed by our client that the website Mindcorp developed paid for itself by the end of the second market. Buyers were able to interact with the same interface on the web as they do at the market and all screeners were available online at a quality that allowed full screen playback.
The increased sales of programmes through their advertising worldwide enabled us to continue promotion of all new programmes in the industry trade magazines and media and thus provided the client excellent returns on their investments.