JCA
JCA approached Mindcorp to develop a new corporate identity for their brand. This included subsidiaries such as web-design, signage and advertising.
We created a set of designs that centred around communication. The tagline ‘overheard in conversation’ was incorporated. This alluded to how the company was perceived but it also suggests knowing a secret. We then created campaign materials that used lines from well-known films.
These campaign materials were used in ads, email banners and email signatures. A screensaver was made as an executable file to be sent to clients. It contained famous lines from 200 or so films which the program randomly selected and placed on the screen.
We sent an email broadcast to encourage responses and an interactive Christmas card which drew the logo in the snow.
Feedback from our client included how unique and favourably talked-about the campaign has been.