Cineflix
Mindcorp were commissioned to re-design Cineflix’s corporate identity and re-position the company in light of various acquisitions and goals, as well as produce a comprehensive set of guidelines for all branches.
Cineflix wanted to promote their identity as well as their way of innovation and forward thinking across all the companies in the group. This was demonstrated through their identity, stationery, website, moving images and exhibition stands.
Cineflix managed to gain a very high visibility within the market place.
Where they had been previously known for reputation alone, clients and competitors were now fully aware of what they stood for visually.
All PR and press material produced worldwide has followed the guidelines to such an extent that even though each branch has their own name and different identities, the overall feel and look of the Cineflix brand can always be recognised and the connection between them is clear.
