Ascent 142
The Ascent 142 project involved creating a dynamic identity to emphasis that Ascent 142 was a distinctive creative post-production facility and not just an extension of its US corporate company Ascent Media.
We had to devise an innovative way of communicating this new identity.
Located in 142 Wardour Street at the iconic Film House building we based the campaign around the 142 number as the location itself is synonymous with film and TV post production. A tagline ‘the creative heart of Soho’ furthered emphasised the association with its historic locale.
A visually impressive montage comprised of photographs of numbers taken all around the Soho area was installed in the front of the building. The montage has now become an iconic feature in and around Soho.
The feedback from the client has been tremendous. They have informed us that people still like to be photographed with the building as their backdrop and that their staff feel that they belong to a very important and historic place of work.
