The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now

Andrew Robinson
Creative Director

March 27, 2012

  • Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search.

Google recognizes that one personal endorsement from someone we know easily outranks endorsements from 10,000 strangers. The same applies for a trusted authority: a blogging link shared by Darren Rowse or Brian Clark carries more weight than something a casual user shares.

So as a result, we have Google Social Search: meaning a site can jump from #30 to #3 in the SERPs just because someone in your Google+ circles shared the link. Getting an RT from The Huffington Post can jump your blog post from #8 to #1. It’s a brave new world of social SEO – and it’s one that no SEO can afford to ignore.

Levelling The Playing Field

Under traditional SEO practices, a modern startup would have no chance at ranking for highly competitive keywords. The other sites have been down in the trenches too long; it’d be nearly impossible to knock them off their SERP pedestal without years of campaigning.

Social SEO makes it easier for smaller fish to compete with the big guys. A tweet that receives a viral-size number of retweets can mean as much as a link from a top-ranking site; a +1 from a friend can send your site to the top of the social SERPs for that friend’s entire network.

Social media should already be a part of your business strategy. Now it’s time to harness the power of those social media accounts for your SEO strategy – or risk falling behind while your competitors cash in on their social chips.

Social Strategies To Start Employing Today

1.  Ramp Up Your Google+ Presence

It’s the most obvious one on the list, but it still needs to be said. Like it or not, Google has made it clear that G+ is here to stay – and it’s become too useful for an SEO not to take advantage it.

Though the network is still a lightweight compared to sites like Twitter and Facebook, Google+ is emerging as a champion heavyweight in search results.

As seen in the screenshot below, casual G+ posts are even showing up in search results:

Google+ results

Think Google+ search results are just limited to social search? Think again. Related Google+ users and pages show up in standard Web search, too:

Google+ non-social search results


NASCAR Driver Tweets From Car, Gains Over 100,000 Followers in Two Hours

Andrew Robinson
Creative Director

February 28, 2012

When the Daytona 500 ran into a protracted delay following an explosion and fire on the track Monday night, NASCAR driver Brad Keselowski did what any social media addict would: grabbed his phone and began posting status updates to Twitter.

Then he gained more than 100,000 followers in less than two hours.

Keselowski’s fellow driver Juan Pablo Montoya crashed into a safety vehicle mid-race. The collision and jet fuel — the safety vehicle reportedly holds 200 gallons of jet kerosene — sparked a huge ball of fire, although both vehicles’ drivers appeared to avoid serious injury. The race was halted. From his spot in the racecar traffic jam, Keselowski sent this tweet to his (at the time) less than 85,000 followers:

Fire!My view twitter.com/keselowski/sta…

— Brad Keselowski (@keselowski) February 28, 2012

More than an hour later, the race resumed. Keselowski’s follower count topped 185,000.

Keselowski’s initial tweet set off a hysteria in the sports Twittersphere, and triggered a set of funny exchanges between him and his fans:

I took it…@ANikonNerd: @keselowski how did you get this pic?”

— Brad Keselowski (@keselowski) February 28, 2012

No worriesWe stopped @LisShoe: @keselowski please! Don’t tweet and drive! Lol ;) ;)

— Brad Keselowski (@keselowski) February 28, 2012

Maybe;)@beachtowel43: @keselowski do you seriously have your phone in the car? Hahaha”

— Brad Keselowski (@keselowski) February 28, 2012

Keselowski then passed the continued delay with a steady stream of tweets updating and reacting to the accident and to-be-continued race. Eventually, the Daytona 500 got underway again, and Keselowski passed the message on to his swollen follower count by retweeting NASCAR’s senior vice president Steve O’Donnell:

Alright.Run jet quickly over area-drivers strapped in.Will run some caution laps and make sure we are good.Thanks for patience!

— Steve O’Donnell (@odsteve) February 28, 2012

Earlier, Keselowski had retweeted fan Jessica Lynn Burkett, who spoke for pretty much everyone when she posted:

So we have a Monday night #NascarPrimetime #daytona500 race, jet dryer blow up and @keselowski tweeting from his car…. #AWESOMENESS!!!

— Jessica Lynn Burkett (@JessicaLynn0627) February 28, 2012

Keselowski then got into a wreck of his own after the race resumed. No word whether it was a case of tweeting-while-driving, but he did post another message to his account minutes after his crash.

Thumbnail image courtesy of Brad Keselowski


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Spooky – Seagrams could see into the future with VO Canadian Whisky

Andrew Robinson
Creative Director

November 8, 2011

3D Movies

“In the mid-1940s, Seagram’s advertised its VO Canadian whiskey with a series of extremely manly magazine ads about “Men Who Plan Beyond Tomorrow”–unspecified futuristic thinkers who liked the fact that Seagram’s was patient enough to age VO for six years.”


Communications of Tomorrow
Desert blooming through Atomic power
Facsimile Newspaper

15 Case Studies to Get Your Client On Board With Social Media

Andrew Robinson
Creative Director

September 1, 2011

When you are considering using social media, either as a client or an agency, do not refer to social media as Twitter, Facebook, Youtube, Blogging or any other specific service. Try to understand the needs of a client, the strategy of what you are trying to achieve and if that is proving difficult to define, refer to case studies. It’s a fairly sure bet that a great deal of those clients will positively associate with one or more of these studies.

  • Narrow your focus to responding to customer complaints, as Comcast does on Twitter.
  • Build brand loyalty, as Bisnow does with e-newsletters, as Skittles does on Facebook, and as the Wine Library does with its podcasts.
  • Issue blog posts and tweets instead of news releases, as Google does with its blog, and as its now-former CEO did with Twitter.
  • Re-purpose your existing content, and thus enlarge your audience, as The New York Times does with Twitter, as the FBI does with Scribd, and as Dell does with SlideShare.
  • Manage your reputation, as countless companies do — or try to do — with Wikipedia.
  • Conduct crisis communications, as Johnson & Johnson does with its blog.
  • Hold contests to improve your algorithms, as Netflix did with the Netflix Prize.
  • Crowdsource your challenges, as the U.S. Army did with its field manuals.
  • Demonstrate thought leadership, as recruiter Lindsay Olson does with her blog.
  • Research free advertising opportunities, as Allstate does on YouTube.
  • Showcase your wares, as Zappos does with its blog, and boost your sales, as Dell does on Twitter.
  • Recruit employees, as Booz Allen does on LinkedIn.

In these contexts, “social media” refers not to platforms, but to what those applications enable: social interaction.

You must remember these individual case studies next time you approach a client who is unsure about social media platforms. Instead of pushing Twitter in general, emphasize the importance of reaching new and savvy companies using the platform. Instead of banging on about a blog, show how blogging can generate leads. Instead of pointing to videos gone viral, explore video tools that will help your client develop a brand identity.

By looking at a client’s objectives on a case-by-case basis, the strategy will appear both familiar and achievable.

SourcedFrom Sourced from: MC – FEED VAULT » MINDCORP – TECH

15 WordPress and SEO Tips to Get Tons of Google Traffic

Andrew Robinson
Creative Director

July 21, 2011

On the web, quite simply, traffic equals money. Or, to put another way, traffic equals power. It is possible to get on the Google’s first page with a WordPress website and a reasonable amount of onsite and offsite SEO work.

Everyone wants more traffic and some would seemingly stop at nothing to get it. Here are a few pieces of advice to get the traffic of your dreams…
1. First select the right keywords

Keywords are the phrases users enter in Google to search. With keyword research you should look for keywords that are
searched for often
don’t have a lot of competition
convert well
First of all you need to go to Google and type “keyword research tool” and click on the link. You can then enter the keyword you think you want and see how many times it is searched for in a month. This provides some fascinating information.
Once you’ve decided upon a few keywords with some decent traffic to them you need to check out the competition. So Google your keyword phrases and pick out the top 5 or so URLs that are returned and see if they are big, authoritative sites. Run them through Yahoo! Site Explorer and Open Site Explorer and see how many links your competition has to them. Lots and lots? Forget it. Try another keyword.
2. Insert your selected keywords in the right places

Make sure you include your keywords in the titles, headings, subtitles, alt text for images and first paragraphs. And add a smattering of them through the body text of the pages. But don’t over do it. Never more than 5%. And don’t repeat yourself in headings.
3. Create an SEO Friendly Website

A self-hosted WordPress site is well structured for SEO anyway. You may like to add an SEO-friendly theme like Genesis to it and/or Yoast’s WordPress SEO plugin for extra control of the title and meta tags, etc.
4. Submit to directories

You’re going to have to get a few links coming in and the best way to start this off is to submit to directories. Companies like Submit2Edge will get you scores of directory links for $15. It helps to get the ball rolling. Have a search for directories in your niche.
5. Make sure search engines are crawling your site regularly

Create a sitemap using a WordPress sitemap plugin or Yoast’s above mentioned SEO plugin and submit it to Google via Google’s Webmaster Tools. Reference it in your robots.txt. A few hours after you create a new page, Google the title and if you don’t come up you’re doing something wrong!


In-Stream Ads Coming To Twitter.

Andrew Robinson
Creative Director

June 26, 2011

After nine months of testing in-stream Promoted Tweets on third party client Hootsuite, reports have surfaced today that Twitter’s head of monetization Adam Bain has been pushing a new in-timeline Promoted Tweets product during this week’s advertiser-heavy Cannes Lions awards.

To the two of you that this comes to as a shock, one word: Inevitable. Twitter has made no secret of the fact that in-stream Promoted Tweets have been an eventual business model goal since April of 2010, when co-founder Biz Stone outlined a plan to launch them first on search on Twitter.com, later in 3rd party search and eventually in the user timeline. (more…)

Groupon Takes a Trip to the Supermarket

Andrew Robinson
Creative Director

April 22, 2011

Daily deals juggernaut Groupon has partnered with consumer packaged goods giant General Mills to offer subscribers a first-of-a-kind home delivery grocery deal Thursday.

The “Redeem From Home” General Mills Sample Pack features $40 worth of General Mills products — including a coupon book and breakfast, lunch and dinner fare — for $20.

The grocery deal was offered solely in San Francisco and Minneapolis. Eligible consumers responded with alacrity and snatched up the groceries before day’s end. In Minneapolis, for instance, the deal sold out at 3:05 p.m. local time with all 4,500 Groupons purchased.

General Mills believes itself to be Groupon’s first consumer packaged goods partner. There’s no indication that the soon-to-IPO company is exploring other consumer packaged goods deals, and we suspect that most big brands are likely to balk at the company’s margins, but there’s still something fresh about this supermarket sweep.

As for General Mills, the brand is hoping the deal will turn Groupon samplers into grocery-store name brand buyers.

“We’re always looking for efficient ways to sample our products and given Groupon’s scale, we thought this would be a way to reach a sizeable audience,” General Mills’ director of product marketing Karl Schmidt told Advertising Age. “Our goal is to get trial across a breadth of products and get people to go into the grocery store with follow-up purchases.”

Image courtesy of Flickr, Artbandito

SourcedFrom Sourced from: MC – FEED VAULT » MINDCORP – TECH

Top 5 Facebook Marketing Mistakes Small Businesses Make

Andrew Robinson
Creative Director

April 3, 2011

While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics.

“Many people have difficulty with just the basic Page set up,” says social media marketing consultant Nicole Krug. “For example, I still see people setting up their business as a profile page instead of a business Page. I have other clients who jumped into Groups when they came out and have divided their fan base.”

Here are five more common Facebook marketing mistakes to avoid:

1. Broadcasting

Ask any social marketing consultant what the number-one no-no is on Facebook, and he’ll likely tell you it’s “broadcasting” your messages instead of providing fans with relevant content and engaging on an continual basis.

“With Facebook, marketers of any size can do effective, word-of-mouth marketing at scale for the very first time. But Facebook is all about authenticity, so if your company is not being authentic or engaging with customers in a way that feels genuine, the community will see right through it,” says Facebook spokeswoman Annie Ta.

Peter Shankman, social media consultant, entrepreneur and author of “Customer Service: New Rules for a Social Media World,” agrees.

“Your job is to interact, not just to broadcast,” says Shankman. “Fans are looking for a reason to connect with you, and they’re showing you that by clicking ‘Like.’ Your job is to give them a reason to stay.”

According to Andy Smith, co-author of “The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change,” many businesses immediately ask how Facebook is going to make them money and have that be the focus, as opposed to trying to engage customers and provide a meaningful, authentic online experience. “Marketers need to recognize that people go to Facebook to make a connection or feel like part of a community,” says Smith. (more…)

HOW TO: Get the Most Out of Google AdWords

Andrew Robinson
Creative Director

April 2, 2011

Google AdWords (those sponsored links that appear alongside search results and web content) can be one of the most cost-effective ways to advertise on the web. Your ads are highly targeted based on keywords, and you don’t pay for anything unless they are clicked.

But often, small businesses set up a campaign and load it with relevant phrases, only to see little traction. Or worse, they get clicks (which cost money) but aren’t converting them into sales.

If you’re struggling to hit pay dirt with Google ads, or you’re interested in signing up but not sure where to start, take some cues from these small business success stories.


Find Your Favorite Bands on Twitter With TweetLouder

Andrew Robinson
Creative Director

February 28, 2011

If you’d love to connect with your favorite musicians and bands on Twitter, but you don’t have the time or willpower to hunt-and-peck your way around a few dozen Twitter pages, we’ve got a great new tool for you.

Tonight, we’ve been fiddling around with TweetLouder, a sweet app that scans your iTunes, Pandora, Last.fm and/or SonicLiving accounts to find your favorite bands and automagically shows you the Twitter accounts of the musicians you like best.

You can then decide which artists, if any, you’d like to follow. Cooler still, you can even see upcoming shows for some of the artists in your list, though some of those shows might not be geographically convenient, so to speak.

Sadly, there’s no option to add bands to a Twitter list, either individually or en masse. Still, for a free app, it’s a pretty sweet deal.

TweetLouder comes from the mutual intellectual grazing area of Twitter design researcher Mark Trammell and music/concert-focused startup SonicLiving. While the app is built on both companies’ APIs, it also got a helping hand from this massive Google Docs spreadsheet of musicians on Twitter.

Here are some screenshots to give you an idea of how the app works:

Lead image courtesy of Flickr, notsogoodphotography.

More About: music, musicians, tweetlouder, twitter

For more Social Media coverage:

, Find Your Favorite Bands on Twitter With TweetLouder, http://feeds.mashable.com/~r/Mashable/~3/R0x6xgzmB4c/, mindcorp-tech

SourcedFrom Sourced from: MC – FEED VAULT » MINDCORP – TECH

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